In, on the technical challenges facing the engineers, out on the existential challenges facing our species. When I wrote about Tesla and SpaceX, I learned that you can only fully wrap your head around certain companies by zooming both way, way in and way, way out. But after learning about the new company Elon Musk was starting, I’ve come to realize that that’s exactly what he’s trying to do. Okay maybe that’s not exactly how it happened, and maybe those weren’t his exact words.
You can buy it here.Īnd here’s a G-rated version of the post, appropriate for all ages.
Note: If you want to print this post or read it offline, the PDF is probably the way to go.
